Offbrand's foundation is “rooting for the rookies.”
Our founder, 'Mani', was born and raised in New Haven, Conecticut.
Since a kid he's always been excited to try new things, but as we know, trying something new can be accompanied with anxious thoughts, like:
"I can't do this, why am I even trying or I'm going to look stupid?"
But thankfully, Mani has always had someone with sharpened abilities rooting through any of his failures. From ages 9-15 it was his uncle when he was learning how to rap which allowed him to rap on a stage to 2,000+ people. From 11 to 14 his friend Matt taught him how to skate with confidence which ultimately helped lay the moral foundation of this brand.
OUR mission is to encourage the idea of, "rooting for the rookie." Because we know that failure is not our finale but a preface to our progress.